About Us


Meet our expert!
My name is Craig Johnson, and along with my wife, Theresa, we own and operate Popcorn Experts. We’ve been producing gourmet popcorn since 1989 and built Popcorn Papa into a successful chain of three stores before I transitioned to full-time consulting.
We sold two stores at a substantial profit and kept our Rockwall location as a training store, equipped with a large kitchen and multiple coating machines. This allows hands-on training to help determine the best equipment for your business. We also work to secure equipment discounts to offset some consulting fees.
Popcorn has always been a family business—we raised our four children in it, and now our ten grandchildren are part of it too. We believe in keeping business in the family, and it’s a perfect reason to own your own.
Since 1994, I’ve consulted with over 150 stores across the U.S. and 12 internationally. If you’re ready to start your own successful business, I’m here to guide you every step of the way.
I know what it takes to succeed and you will, too!
No royalties or franchise fees
Up to 95% profit margin
Train with real equipment
You can be successful in the gourmet popcorn business. We will give you all the tools you need.


See What Our Clients Say...















